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	<description>A blog by Karen G. Anderson about best practices for website content and blogging.</description>
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		<title>When corporate blogging makes no sense</title>
		<link>http://writerway.wordpress.com/2011/12/06/when-corporate-blogging-makes-no-sense/</link>
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		<pubDate>Tue, 06 Dec 2011 22:49:49 +0000</pubDate>
		<dc:creator>Karen Anderson</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business blogging]]></category>
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		<category><![CDATA[fresh content blog]]></category>
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		<category><![CDATA[marcom blog]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[PR blog]]></category>
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		<description><![CDATA[Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool.  <a href="http://writerway.wordpress.com/2011/12/06/when-corporate-blogging-makes-no-sense/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writerway.wordpress.com&amp;blog=6613363&amp;post=1559&amp;subd=writerway&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Self-publishing: Author Scott Berkun shares his experiences</title>
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		<pubDate>Mon, 14 Nov 2011 19:24:33 +0000</pubDate>
		<dc:creator>Karen Anderson</dc:creator>
				<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Ignite Seattle]]></category>
		<category><![CDATA[Mindfire]]></category>
		<category><![CDATA[Phil Simon]]></category>
		<category><![CDATA[Scott Berkun]]></category>

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		<description><![CDATA[Noted author Scott Berkun shares his experiences in self-publishing, including why he gave the book away for free for 48 hours. <a href="http://writerway.wordpress.com/2011/11/14/self-publishing-author-scott-berkun-shares-his-experiences/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writerway.wordpress.com&amp;blog=6613363&amp;post=1537&amp;subd=writerway&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Direct marketing: Let&#8217;s test the &#8220;old school&#8221; approach</title>
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		<pubDate>Wed, 09 Nov 2011 00:11:52 +0000</pubDate>
		<dc:creator>Karen Anderson</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Online Work/Life]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Joe Hage]]></category>

		<guid isPermaLink="false">http://writerway.com/?p=1520</guid>
		<description><![CDATA[Joe Hage tests the "old school" approach to direct marketing. What do you think? <a href="http://writerway.wordpress.com/2011/11/08/direct-marketing-lets-test-the-old-school-approach/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writerway.wordpress.com&amp;blog=6613363&amp;post=1520&amp;subd=writerway&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>5 essentials for an effective event homepage</title>
		<link>http://writerway.wordpress.com/2011/11/01/5-essentials-for-an-effective-event-homepage/</link>
		<comments>http://writerway.wordpress.com/2011/11/01/5-essentials-for-an-effective-event-homepage/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 19:52:34 +0000</pubDate>
		<dc:creator>Karen Anderson</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[effective website]]></category>
		<category><![CDATA[event homepage]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[event website]]></category>
		<category><![CDATA[Home page]]></category>
		<category><![CDATA[homepage]]></category>

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		<description><![CDATA[Why do websites for major community and commercial events fail the basic effectiveness criteria set by the flyer for a community center rummage sale? <a href="http://writerway.wordpress.com/2011/11/01/5-essentials-for-an-effective-event-homepage/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writerway.wordpress.com&amp;blog=6613363&amp;post=1498&amp;subd=writerway&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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